I couldn’t have put it better myself. Quoting from today’s Macintouch.com coverage of MacWorld: “In a startling acknowledgement of what has become obvious, Jobs announced the change of his company’s name from ‘Apple Computer Inc.’ to ‘Apple Inc.'”
Quite frankly, I’d be far more excited if Steve had announced that they’d finally fixed the cross-platform networking bugs in OS X than I am about Apple making cell phones.